Client challenge
The organisation sought to align leadership around a clear, cohesive approach to delivering complex change. Leadership communication and company vision needed strengthening, as reflected in employee feedback. Establishing a unified global narrative was essential to driving engagement and clarity.
What we did
Engaged leadership for insights – Conducted deep-dive interviews with 12 Executive Leadership Team (ELT) members and analysed existing change-related messaging and communication channels.
Developed a single source of truth – Created a comprehensive positioning paper to clarify the organisation’s change narrative, peer-reviewed by ELT members and signed off by the CEO.
Built and embedded a dynamic global narrative – Transformed the positioning paper into a living company narrative with leadership guidance and supporting visual materials.
Ensured sustainability and governance – Established a dedicated digital channel for leaders to access the narrative, with document control and governance in place for future iterations.
Business outcomes
- Strengthened leadership alignment, fostering open and productive discussions on the organisation’s future.
- Created a more inclusive and collaborative approach to change, ensuring all key stakeholder voices were reflected in the narrative.
- Shifted the organisation’s messaging to adopt both a focus on performance and profit and one that prioritises people and customers.
- Established a sustainable framework for ongoing refinement and communication of the company’s vision.
We had thought that this was simple job of just getting our communications right. Uuna helped us to see that we were were not all aligned, and found a way to do that quickly.
C Suite member
