Client challenge
The organisation had an inconsistent approach to identifying stakeholders and audience groups for change programmes within its portfolio. Siloed ways of working made it difficult to fully understand the impact of change. As a result, key groups were often overlooked until late in the process, leading to frustration and a lack of support for change.
What we did
Mapped impacted groups – Engaged 30 stakeholders from across the business to create a comprehensive segmentation of all affected audiences.
Refined audience segmentation – Validated the groups with representatives from each area to ensure no stakeholders were missed, creating a robust assessment checklist for all projects.
Established a structured impact assessment – Developed a clear process for each project to work through, identifying:
- The likelihood of impact on each group.
- Key stakeholders within each group.
- Individuals who could act as change champions, ensuring early engagement and feedback on potential impacts.
Business outcomes
- Greater visibility and control – The organisation can now clearly see who is impacted and when, avoiding audience overload and minimising disruption to business performance.
- Simplified change assessment – Projects can follow a structured, high-level framework to quickly assess change impact.
- Reduced risk of missing key audiences – All stakeholder groups are systematically considered, ensuring no one is overlooked.
- Earlier stakeholder engagement – Change champions and key stakeholders are identified sooner and more easily, allowing for earlier involvement.
- More effective change implementation – Communications plans can be tailored efficiently, enabling faster and smoother change execution.
In a short period of time Uuna have helped us both accelerate our ability to deliver change and de-risk change in the organisation.
Executive Head of PMO
