Client opportunity
With significant changes ahead, the organisation needed to reshape its communication approach. Past messaging had focused heavily on business challenges impacted employee morale. There was now a chance to create a more inspiring, people-centred narrative—one that balanced business priorities with a compelling vision for the future and re-engaged employees in the organisation’s transformation.
What we did
Conducted rapid discovery – Interviewed leaders and analysed employee engagement survey data to understand key concerns and communication gaps.
Engaged regional teams – Held listening sessions with regional communications and People & Culture leads to capture diverse perspectives.
Developed a people-centred change principles – Co-created guiding principles that placed people at the heart of change communications in think tank sessions with communications, People and Culture and Programme Leads.
Refined communication strategy – Developed a communications guidance document to shift the focus from results and performance to a more people-centric approach, ensuring consistency across all messaging.
Adapted communication strategy – Developed a communications guidance document to balance the focus from profit performance with a people-centric approach, ensuring consistency across all messaging.
Embedded change narrative – Drafted a refreshed narrative, shared communications guidance, and integrated the new change principles into programme materials.
Business outcomes
Stronger employee engagement – Early improvements in employee ‘awareness’ and ‘understanding’ of upcoming changes.
More balanced communication approach – Leadership messaging balanced a performance-driven focus with an inclusive, people-centred narrative
